The 3 C's of Marketing to build a Private Label Organic Agricultural Fertilizers Brand

With the growing popularity of private label products and the easy availability of contract manufacturers, you will find many private label brands on the market. When you want to sell an organic agricultural fertilizer brand and thrive in the face of competition, you need stellar marketing strategies.

1. CONNECT with Potential Customers

To connect with your customers, identify your target audience, and understand how they will buy organic crop nutrition products in bulk. In addition to farmers, you must target gardeners, nursery store owners, dealers and retailers selling agricultural products, and even those interested in doing organic farming at their homes. By limiting your target audience to local farmers, you will lose out on other potential customers and a possible chance of increasing your revenue.

2. COMMUNICATE your Products

Simply identifying your customers is not enough. Communicate your brand with them. One easy way of doing it is choosing an informative and attractive package that makes your private label brand stand apart from the competition. For example, if anyone picks up your organic agricultural spray adjuvant, they should be able to understand the benefits of using the sticking and wetting agent on their produce.

Provide free samples to local dealers and retailers, farmers, and gardeners, or offer a free trial to let them understand the benefits of your products. Highlight the advantages of choosing organic fertilizers vs. chemical ones to drive home your point. A few products may require in-person demonstrations so you can visit farmers in the locality or set up a stall at agricultural exhibitions, agriculture and forestry trade shows, and agro-based expos. Sponsoring local agricultural events or charitable organizations can also help achieve a positive brand image.

3. CHANNELIZE your Existing Customer

Marketing is not just about selling organic agricultural fertilizers to farmers. It is about creating a channel and connecting with your customers. So, they come back to you for repeat purchases. It is expensive to find new customers every month. And, most of your business will come from your loyal patrons.

In the agro-business, word-of-mouth plays a substantial role in generating more sales. If you have a few satisfied customers of your organic agricultural fertilizers, you can reward them with free samples of new products and discounts on re-order. You can also start a referral program to encourage your existing customer group to refer your products to others.

Marketing Agricultural Products: It is Much More than Selling

When it comes to marketing your private label brand of organic agricultural products, your focus should be on building a cohesive relationship with customers. Ensuring their trust in your crop nutrition products and addressing their queries in real-time will make you a leader in the business.

Often, there are two things that private label sellers forget while building marketing strategies. They are product quality and consistent supply. If your products do not deliver on promises, no marketing budget will make your business a success. So, work with an experienced ISO-certified contract manufacturer who can guarantee effective products and ensure a consistent supply.

All the Best!

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